At a time when consumers are increasingly resisting conventional marketing appeals, user reviews have emerged as a trusted source of information about products and services of all types. Numerous studies indicate that people value the opinions of other people over institutional sources of information.

Therefore, stakeholder reviews of your organization represent a major opportunity to demonstrate your community support and the significance of your work.

In this age of social media, there is also a risk that if you don't have any reviews, it will look like no one is willing to speak up about you.