GreatNonprofits provides "on the ground" perspectives on a nonprofit. We make the impact of a nonprofit visible on a human scale through the voices of people who have known the work of the nonprofit. Reviews are a vivid, emotionally engaging, and authentic way to tell the story of a nonprofit's work.

We also see the benefit of other kinds of data that inform donors and volunteers. We invite nonprofits to tell their story through their profile by adding information about their programs through pictures, text, and videos. We also see the value of objective data and have partnered with GuideStar to provide a more complete view of nonprofits.